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LET US HELP YOU TAKE CONTROL OF YOUR WEBSITE AND YOUR BUSINESS. |
| Some simple facts about websites
and how they work Beauty and brains go well together and the same goes for web-sites! There is no point in paying a grahpic designer a monstrous sum of money for a beautiful web-site and then have it languishing in cyberspace all lost and lonely. What you need is the brains behind a web-site and that means it must be properly constructed and marketed which takes special know-how. (Of course it doesn't hurt to have it well designed as well). Traditional Marketing You will need to market in the good old fashioned way to let people know you exist. That means brochures, business cards, advertisments in certain media and your web-site address needs to be displayed on all your advertising material. Online Marketing You will also need to market online and the best way to do this is to entice the search engines such as Google, Yahoo and others to your site because about 90% of your traffic will come from these sites. The search engines are constantly changing their "crawling" methods, in fact the only thing one can be sure of is that they will change their modus operandi. Their reason for changing the algorithims is to stay ahead of the search engine pack but because they keep their methods secret the online marketers have a full time job trying to keep up with them! There are two ways of online marketing: Free Listings and Paid Listings. Free Listings This is the most popular way of online marketing and, of course, the most competitive. Everyone wants to pop up in the top ten in Google listings. Of course it isn't very easy to be in the top ten since there are literally millions of web-sites out there wanting to be in the top ten. However, with the correct marketing you should be able to feature, if not in the top ten then at least where you will be found by potential clients. Your web-site designer should know how to construct the site correctly from the beginning and thereafter the site should be marketed and constantly updated. Off page factors are essential factors in getting your site noticed by the crawlers and these include relevant links coming to your site with your keywords in the anchor text. The links are important because they tell the crawlers that your site is important enough for other sites to link to. Pay per click listings These are an excellent way of getting people to your site. Google offers a wonderful service with their Adwords and since you only pay per "click" it is an efficient way of advertising. There is much more to tell - contact us to learn more. This will be a lifetime skill for you. WE CAN DO
YOUR WEBSITE AND WEB MARKETING
FOR YOU OR WE CAN TEACH YOU TO DO IT YOURSELF.
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